External Strategic Communication
Enhance your strategic communication skills in this comprehensive Turku Åbo Summer School course focused on web-based external communication. Learn to develop effective communication strategies, create compelling content plans, and master various online media channels. Through practical projects and expert guidance, you’ll gain the tools needed to strengthen organizational messaging and handle crisis communications with confidence.
- Teaching period: 1 – 31 August 2025
- Contact teaching in Turku 4 – 15 August 2025
- Credits: 5 ECTS
- Course level: +2 years Bachelor's Degree studies
- Organizer: Novia University of Applied Sciences
- Field of study: Business, Communications
- Course fee: 820 €
APPLY BY 14 APRIL 2025
This course is an introduction to web based external communication with a strategic angle. The participants will learn about communication as a strategic tool for the organization, and how to develop a concrete and functional communication strategy and communication plan, including a content plan and a more detailed communication schedule. Further the course will contain some information about the visual identity and the tone of voice of the organization. Online media channels, such as some social media platforms, the website and news letters will be handled, too. Crisis communications will be handled shortly, too, from a sustainability angle.
Learning outcomes
The student will be able to…
- Develop a communication strategy for an organization
- Develop a communication plan for an organization
- See the organization’s communication as part of the organization’s strategic operations
- understand how the visuals and the tone of voice should be built for different target groups
- Choose the appropriate media channels for various forms of external communication, depending on goals and target groups
- Take on small crisis communication tasks
Methods
Lectures, group work, project work, report, presentations.
Date
1 August – 30 August. Contact teaching in Turku 4-15 August 2025. The start and/or finish of the course is completed online.
Novia University of Applied Sciences
Laura Johansson, senior lecturer at Novia UAS, and a digital marketing and communications entrepreneur/expert with an over 15-year experience in communications.
Place: Turku (Henrikinkatu 7, Novia UAS)
Assignments before, during and after the study week.
Undergraduate students who have completed at least of two years of Bachelor’s studies in any field. Graduate and postgraduate students are also welcome.
Pre-task 35 h, lectures and mentoring 30 h, project work in groups 70 h = 135 h
Pass/Fail (0-5 on request)
Max. 30 students