Creativity & Innovativeness

5 ECTS | 75€ | On-site in Turku | 1-30 August 2023 with contact teaching 7-18 August 2023

The course includes insights on creativity tools and idea management, innovativeness and product /service development, sources of innovation and innovativeness, success and diffusion of innovations and open innovation.

Learning outcomes

The student will be able to…

• Apply creativity and innovation tools in marketing context
• Use different sources of innovation (internal and external) to detect and exploit opportunities
• Analyze and describe how innovative firms are changing business reality
• Explain the importance of product/service development and the people and factors involved in the development work.

Methods

Inquiry Based learning, individual and group work, project work, report, presentations.