Creativity & Innovativeness
5 ECTS | 75€ | On-site in Turku | 1-30 August 2023 with contact teaching 7-18 August 2023
The course includes insights on creativity tools and idea management, innovativeness and product /service development, sources of innovation and innovativeness, success and diffusion of innovations and open innovation.
The student will be able to…
- Apply creativity and innovation tools in marketing context
- Use different sources of innovation (internal and external) to detect and exploit opportunities
- Analyze and describe how innovative firms are changing business reality
- Explain the importance of product/service development and the people and factors involved in the development work.
Inquiry Based learning, individual and group work, project work, report, presentations.
Turku University of Applied Sciences
Pre-task 35 h, lectures and mentoring 30 h, project work in groups 70 h = 135 h
Individually chosen books and online theory on Creativity and innovation
Max. 30 students