Branding and Sales Skills
Transform your brand and sales expertise with this comprehensive Turku Åbo Summer School course! Whether you’re a marketing professional or aspiring entrepreneur, you’ll gain valuable insights into effective branding strategies and master essential sales techniques. Through interactive learning and practical projects, discover how to leverage digital channels and develop persuasive communication skills that drive results.
- Teaching period: 1 June – 31 August 2025
- Self-paced online course
- Credits: 5 ECTS
- Course level: +2 years Bachelor's Degree studies
- Organizer: Humak University of Applied Sciences
- Field of study: Marketing
- Course fee: 225 €
APPLY BY 17 APRIL 2025
Master the power of branding! In this course, you’ll delve into the significance, impact, and fundamentals of branding. Learn the basics of sales and persuasion, along with effective negotiation and sales techniques. Additionally, you’ll explore how to utilize digital communication channels from a sales perspective. Whether you’re a seasoned professional or a newcomer in branding, marketing, or sales, this course provides valuable insights. Join us and strengthen your skill set!
Learning outcomes
After successfully completing the course, the students
- understand the significance, impact and premises of a brand
- are familiar with the basic principles and practices of sales and advocacy
- know how to act in negotiation and sales situations
- can utilize digital communication channels from the sales perspective.
Methods
Theory, Exams, Project work, presentations, online discussion.
Date
Online course available between 1 June and 31 August 2025.
Humak University of Applied Sciences
Teacher: Benny Majabacka (MCA) works as a Senior Lecturer in the Department of Cultural Management at Humak University of Applied Sciences. With a background as a versatile producer and manager, Benny has carried out several development projects in the creative industries in recent years. He has also been involved in founding companies in the creative industry. His teaching duties at Humak focus on production, marketing, commercialization, and legal studies.
Place: Online studying
Undergraduate students who have completed at least of two years of Bachelor’s studies in any field. Graduate and postgraduate students are also welcome.
Independent studying and project work 135 h
The study material can be found on the course platform.
Pass/fail
As this is an online course, there is no limit to the number of students.
Teacher information
Benny Majabacka
Benny Majabacka (MCA) works as a Senior Lecturer in the Department of Cultural Management at Humak University of Applied Sciences. With a background as a versatile producer and manager, Benny has carried out several development projects in the creative industries in recent years. He has also been involved in founding companies in the creative industry. His teaching duties at Humak focus on production, marketing, commercialization, and legal studies.